NAKAMA Suits for the Week Ahead

ANGELA | ACCOUNT DIRECTOR

Angela has been working in the communications industry, as an account manager for over 5 years, with a strong focus & passion for digital. She has managed projects big & small which vary from traditional print, website design, development & implementation, including e-Commerce websites and digital campaigns for social media & online marketing.

Angela has worked with a variety of brands & client including Bing Lee, Masters, who are part of the Woolworth Group, Hype DC, Radio Rentals, just to name a few. Angela enjoys being involved in the strategic & creative process and is passionate about working together in a team to deliver the best result & service. She also sees the importance of building & maintaining strong client relationships & pride herself on this.

Available for contract work immediately

DONNA | DIGITAL STRATEGIST

 Donna is a hungry, passionate and curious strategist who has been in the industry for over 7 years, and worked on various projects ranging from $50k to $12m. She describes herself as a data/ analytics geek.  Donna feels that it is important to ensure that the client objective and project requirements align. It’s common for briefs to be written with a specific task directed by the client that doesn’t clearly articulate the real issue/need or often the holistic scenario and future requirements are not taken into consideration. Donna believes this can be achieved with a rock solid client service relationship that involves active communication internally and with the client.

Once this brief has been established, Donna moves on to ideation and approach where she links this to the established and required need/ objective/ timelines and budget. Her ideation process is varied according to each brief and requirements but ultimately rooted in entrepreneurial/ hackathon thinking with a service design lens. Donna is a hugely curious person and likes flipping briefs on their head and dissecting/ reviewing several different approaches to determine the best “way in.” The objective is to achievable a minimal viable strategy to facilitate test and learn.

Whilst she does follow a traditional advertising strategic approach (research, insights, objective, audience segmentation/ UVP, etc.) she believes it’s also important to tailor the strategic experience/ journey to suit the client. “Simple is best” and she often uses something like the business strategy canvas or past/present/future state journey mapping to  fast track the process and achieve an outcome in a short period of time (as is often the case with briefs).  Her approach is in honouring genuine customer behaviour and not what the client “thinks/ believes” it should be, ultimately tailoring a strategy that when implemented suits as closely as possible actual consumer behaviour.

Available for permanent roles

ASH | ACCOUNT MANAGER

Ash is an experienced digital account services professional, that has come from a digital production background since graduating from Griffith University with a Bachelor of Communication, Journalism and Film Studies.

Concentrating the bulk of her experience within large agencies, Ash  has been freelancing for the last 12 months with DDB and Digilante.  Ash has experience across TV, print, digital and social managing several integrated accounts within finance, FMCG, retail and automotive. She has strong time management skills and is used to working to tight deadlines and budgets.

Ash has strong relationship building skills and has been the main point of contact for clients throughout her account services career.

Available for contract or permanent opportunities immediately.

ALAN | SENIOR DIGITAL /TECHNICAL PRODUCER

Alan is a true hybrid who is extremely experienced in project management whilst also being able to code hands-on.  Alan first started coding when he was 11 years old, and taught himself Javascript, and PHP/ .net as and when he needed to.

Alan formally began his career in development where he was a full stack developer for 3 years before pivoting into Project Management and studying Business Admin and Management).  Alan is not only an expert in building custom platforms, but he has managed a number of complex website builds, back-end integration, responsive web apps, native and hybrid mobile apps, microsites, SDKs, etc. and is across both Waterfall and Agile methodologies.

In his biggest project, Alan was retained by a large drinks company as Scrum Master on their account to build and deliver a US $1.2m social media platform/ dashboard rolled out over 92 countries which was integrated with Salesforce, Radian 6, Instagram, Twitter, Facebook, Klout and a variety of specific in-country social channels.

Available for contract and permanent opportunities.

ANNA | DIGITAL PROFESSIONAL

Anna is an experienced digital professional that has a varied experience across social media, client services and strategy. In her recent career, Anna has gained extensive experience from a good cross section of industry from construction through to FMCG.

In her most recent permanent employed role Anna was titled Account Planner, in an encompassing role that incorporated social media, strategy, community management and account management. Mainly focusing on a large cosmetics brand and several of their sub-brands.

Anna has a good understanding of the space and enjoys a fast Paced environment. Anna has extensive hybrid experience across content writing – blog posts, social media, image creation – photoshop & photography.  She also takes a big interest in the strategy behind social media having experience in reporting and optimisation.

Anna also has varied experience ion the types of companies she has worked for from having joined several startups to build and guide the overall digital strategy and roadmap of their platforms.   Working on deliverables such a digital strategy with multiple touch points, video, websites, microsites, splash pages, CMS implementations, social media strategies/calendars, EDMs, Facebook apps.

Anna is passionate about helping guide clients with raw data, on how they can optimise their current activity to produce stronger results.  She has worked with project managers, creative and technical teams simultaneously.  Agatha also has strong financial management having been responsible for retainers, budgets, estimates/reconciliations, capacity breakdowns, forecasting and budget requesting for additional recruitment and suppliers.

Available for contract or permanent opportunities immediately.

NATALIE | DIGITAL STRATEGY & EXPERIENCE DESIGNER

Natalie comes from an unconventional background in that she has recently been working in a hybrid experience/ business/ service/ strategy design role at Proto partners. In her limited time, Natalie has grown in leaps and bounds, where not only has she been promoted in the role, but has also worked in a “lead” capacity, specifically on NSW Government Accounts.

Natalie’s work involved everything from user research, workshops, interviews, analysis, journey mapping, strategy, business design and (rapid) prototyping. Heavily focused on the research aspect, Natasha is a natural with data, working with large sets made available to her using Lean Methodology, but in addition, using a human centred design approach to build strategy.

Notably, her recent work has been with a large financial, where the problem that was presented was one related to why customers have multiple cards with different banks and how they could decrease this churn of customers and increase uptake with card holders. Natalie collaborated with the client and conducted a number of interviews with staff and store managers; they also conducted extensive interviews with executives and customers to find insights based on actual customer experience and research.

Through research, it was uncovered that customers did not feel safe having just one account- in case they lost the card and then lost access to money, and hence chose to have multiple cards with various banks which, in some cases, they never even used.

Off the back of this work, Natalie strategised a new card and process where customers could have a number of safety measures and a variety of accounts linked to the same card, and even in case of loss, they would not lose access to funds. In addition, the same card would also function as ‘dual’- i.e. across personal and business, albeit by using a different pin to determine the type of transaction.

This new product was pitched to the client at stakeholder level- Proto won the pitch, and after a feasibility analysis, it was decided that this be rolled out over a 180 day period. In addition, the financial also decide to roll this out as an MVP on existing cards. Proto were able to win additional business of the back of this as a bolt on- customer validation and MVP.

Natalie presents extremely well, is a strong communicator, is bubbly, but at the same time mature beyond her years, and can easily stand up to internal or external stakeholders when needed.

MARCUS | DIGITAL STRATEGY DIRECTOR       

Marcus is an marketing & communications professional with a heavy background in CRM and data analytics who has worked in Sydney and in his native Brazil, while delivering a number of international keynotes, most recently in Raleigh, North Carolina.

Marcus’s career began as a script and copywriter before transitioning into strategy in DM and CRM-focused agencies with a core focus on banking, telecom and automotive industries.Currently working as a Digital Strategy Director, Marcus is passionate about developing multi-channel strategies for clients, with a focus on the data and the insights based within customer journeys. He is also an evangelist and is currently tutoring the Post Grad Marketing class at UTS on Marketing Strategy and also at Miami Ad School.

Marcus has worked at some of the biggest agencies globally, as well as working with some of tThe World’s most recognised brands from fast food through to telecommunications. Marcus has led the web and mobile sites digital content, digital paid media, mobile and website strategy for Chevrolet LATAM and IMEA from 2012 until 2015, integrating Chevrolet under one digital voice with its major rebranding.

Marcus’ other relevant achievement would be his involvement in creating and implementing the strategy around where he built a hub/ centralised platform to channel all customer journeys in to (this is pre-facebook and other social media).  The back end consisted of a customer data management platform built on proprietary systems where third parties/ sponsors/ publishers would provide content to create better customer experiences and being able to measure this to strategise further.

Available for contract and permanent opportunities.

 

 

 

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